Privacy Policy

Last Updated: January 2026

Games on Track ("we," "us," "our," or "Company") operates gamesontrack.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using Games on Track, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We collect information in the following ways:

• Personal Information: When you interact with our Site (e.g., subscribing to newsletters, contacting us), we may collect your name, email address, telephone number, and other contact details you voluntarily provide.
• Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and other usage data through server logs and tracking technologies.
• Cookies: We use cookies and similar tracking technologies to monitor activity on our Site and store certain information (detailed in our Cookie Policy below).
• Device Information: We may collect data about the device you use to access our Site, including device identifiers and mobile network information.

How We Use Information

We use the information we collect for the following purposes:

• Affiliate Tracking: To track referrals to partner casinos and gambling operators (including Betway) and process affiliate commissions.
• Analytics: To analyze Site traffic, user behaviour, and performance metrics to understand how visitors interact with our content.
• Site Improvement: To enhance user experience, optimize Site functionality, and develop new features and services.
• Marketing Communications: To send newsletters, promotional content, and updates (only where you have provided consent).
• Compliance: To comply with legal obligations, regulations, and industry standards in the UK and GB.

Cookie Policy

What are Cookies? Cookies are small text files stored on your device when you visit our Site. They help us remember your preferences and track your activity.

Types of Cookies We Use:

• Essential Cookies: Required for basic Site functionality (e.g., session management).
• Analytical Cookies: Used to understand how you interact with our Site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Enable us to track referrals to partner casinos and calculate commissions.
• Marketing/Advertising Cookies: Used for targeted advertising and retargeting purposes.

Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You may also opt-out of third-party analytics by visiting your browser's privacy settings or industry opt-out tools.

Third-Party Links

Our Site contains links to external websites, including casino operators and affiliate partners (such as Betway). We are not responsible for the privacy practices, content, or policies of these third-party sites. We strongly encourage you to review their privacy policies before providing any personal information or engaging with their services.

When you click on links to external casinos or gambling operators, you leave our Site, and we have no control over how your information is collected, used, or protected by those third parties.

Your Rights

UK GDPR Rights: If you are located in the United Kingdom or European Union, you have the following rights under UK GDPR:

• The right to access your personal data and receive a copy in a structured, commonly used format.
• The right to rectification of inaccurate or incomplete data.
• The right to erasure (the "right to be forgotten") in certain circumstances.
• The right to restrict processing of your data.
• The right to object to processing based on legitimate interests or direct marketing.
• The right to data portability.
• The right to withdraw consent at any time.

Other Jurisdictions: Users in other jurisdictions (e.g., California under CCPA, Canada under PIPEDA) may have additional privacy rights. Please contact us if you wish to exercise these rights.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law. Generally, we retain:

• Contact information and marketing data for up to 3 years or until you unsubscribe.
• Affiliate tracking data for the period required to process commissions and for compliance purposes (typically 6-12 months).
• Analytics and usage data in anonymised form indefinitely.

You may request deletion of your personal data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

Games on Track
Email: [email protected]
Website: gamesontrack.co.uk

We will respond to your request within 30 days (as required by UK GDPR). If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom.

Note: This Privacy Policy may be updated periodically. We will notify you of material changes by updating the "Last Updated" date above.